Campaign of the year NEW
Bear in mind that this entry is the main way to convince judges, who will not know the detail as intimately as you do, so it is important to set out a structured ‘pitch’, with evidence to back up any claims. The two main criticisms in judges’ feedback from past awards is ‘Did not provide enough a strong enough argument as to why they should win’ and ‘No data or evidence to back up claims.’
This new category seeks to recognise those campaigns that have been most successful in influencing their intended recipients. The category is open to marketing campaigns, social media campaigns and information campaigns alike. Judges will be looking for impact, imagination and of course success in achieving results.
June 2019 to April 2021